Young LeBron | Crypto.com

As Employee #1 of the crypto.com US studio, I took on many responsibilities. From helping build out internal advertising agency, which included hiring creatives, producers and technologists. But for my first assignment, I wrote and co-produced LeBron’s first Super Bowl commercial for Crypto.com. This extensive campaign also featured an exclusive NFT collection, given away to fans who found the hidden QR codes and easter eggs in the film, which lit up the crypto and sports fan base.